Building a UX mindset

• Is design-centricity sponsored and endorsed by top management? Is UX strategy defined and shared across departments?
• Does everyone have a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy?
• Does everyone work towards continuous customer-centric improvement?
• Can the investment in design projects be measured and linked to revenue?

• Does customer-centric design pervade all projects and is it understood to be a key differentiator that brings strong value over the long-term?
• Do teams collaborate on different stages of the design process towards a valuable and meaningful product or service (front stage and back stage)?
• Is design data-driven?
• Is prototyping part of your regular process?

• Does your organization invest in cross-functional teams who tackle design problems from different perspectives?
• Do team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience?
• Do you have the right mix of skills to solve complex design problems?

• Is everyone aware of the importance of customer-centricity to provide the best experience, and does the organization actively support it?
• Are continuous learning and knowledge-sharing encouraged to build capacity and leverage complementary skill sets?
• Do empathy and customer insights drive design decisions?
• Is everyone encouraged to support innovation?

• Are multiple data sources being tracked to quantify CX across the organization, discover opportunities and drive business innovation?
• Are traditional KPIs complemented by Key Experience Indicators (KEI)?
• Are multiple data sources tracked to quantity customer experience across the ecosystem?
• Do you measure the business impact of design decisions?

• Are valuable insights collected across the customer journey and embedded into the design of all products and services?
• How do you collect customer data?
• Is the research process well structured?

Use this quick assessment to gain insights and improve design maturity:

1. Take this free 8-minute test
2. Provide your contact details
3. Receive your score via email instantly, and review the results