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LEVEL 1
UX Adoption
Invest in UX, build internal capacity and increase value for your customers and for your organization.
Learn the fundamentals of UX, build your skills, and turn knowledge into action.
Once you’ve passed the certification exam, plan your next steps, and start using UX tools in your projects.
About the training
Real-life case studies
Experienced Global Trainers
Group Training
Participant profile
Level 1
Position
Product Owner
Project Manager
Solution Architect
Marketing Communication Specialist
Business Analyst
Designer, Front-End, Developer
Any professional who wants to adopt UX methodologies in their projects
Experience
2-5 years in digital products or services
Understanding the fundamentals of User Experience is a critical first step, regardless of your background or objective.
Challenges
Wants to get a clear understanding of what UX is and what it means for the business.
Is eager to apply UX fundamentals and tools in a project.
Needs their product or project to deliver value to end-users in a short time frame.
UX-PM Level 1
Your skills after training
Strategy
- Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
- Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
- Does everyone work towards continuous customer-centric improvement?
- Can the investment in design projects be measured and linked to revenue?
Design
- Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
- Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
- Is design data-driven?
- Is prototyping part of your regular process?
People
- The organization invests in cross-functional teams who tackle design problems from different perspectives.
- Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
- Do we have the right mix of skills to solve complex design problems?
- Do people collaborate across silos?
Culture
- Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
- Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
- Do empathy and customer insights drive design decisions?
- Is everyone encouraged to support innovation?
Metrics
- Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
- Traditional KPIs are complemented by Key Experience Indicators (KEI).
- Are multiple data sources tracked to quantity customer experience across the ecosystem?
- Do we measure the business impact of design decisions?
Research
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers’ behaviors, successes, and pain points.
- How do we collect customer data?
- Is the research process well structured?
- Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
- Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
- Does everyone work towards continuous customer-centric improvement?
- Can the investment in design projects be measured and linked to revenue?
- Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
- Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
- Is design data-driven?
- Is prototyping part of your regular process?
- The organization invests in cross-functional teams who tackle design problems from different perspectives.
- Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
- Do we have the right mix of skills to solve complex design problems?
- Do people collaborate across silos?
- Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
- Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
- Do empathy and customer insights drive design decisions?
- Is everyone encouraged to support innovation?
- Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
- Traditional KPIs are complemented by Key Experience Indicators (KEI).
- Are multiple data sources tracked to quantity customer experience across the ecosystem?
- Do we measure the business impact of design decisions?
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- How do we collect customer data?
- Is the research process well structured?
Training agenda
# of days or mornings varies depending of the format (online or offline)
Module 1 - Design and Experience
Let’s Talk About Experiences
The Experience Economy
Experiences Are Shaped By Technology
User Experience (UX)
Customer Experience (CX)
Module 2 - HF & Psychology of Design
Human Factors (HF & Ergonomics)
Cognitive Limitations
How Human Factors Impact Design
Dimensions of UX
Emotional Design
Module 3 - Human-Centered Design
HCD: ISO standard and Principles
Design Frameworks: How To Proceed With HCD
Adapted Double Diamond Framework
UX-PM Design Framework
UX Metrics
Module 4 - User Research
Importance of User Research
User Research Map
Generative Methods
Evaluative Methods
Guerrilla User Research
Module 5 - User Research In Practice
Understand the challenge
Elaborate your research plan
Establish hypothesis (testable assumptions)
Conduct you research plan & share insights
Module 6 - The Value of UX
UX in Your Organization
Agile Culture and UX
The Business Value of Design for the organization
UX-PM Design Maturity Model
Upcoming sessions
Level 1
Spain
02 Nov. – 04 Nov. 2021
Online
View course details
Level 1
Spain
01 Feb. – 03 Feb. 2022
Online
View course details
Level 3
Chile
10 Dec. – 11 Dec. 2021
Online
View course details
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