Level 1

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LEVEL 1

UX Adoption

Invest in UX, build internal capacity and increase value for your customers and for your organization.

Learn the fundamentals of UX, build your skills, and turn knowledge into action.

Once you’ve passed the certification exam, plan your next steps, and start using UX tools in your projects.

About the training

Real-life case studies

Experienced Global Trainers

Group Training

Participant profile

Level 1

Position

Product Owner

Project Manager

Solution Architect

Marketing Communication Specialist

Business Analyst

Designer, Front-End, Developer

Any professional who wants to adopt UX methodologies in their projects

Experience

2-5 years in digital products or services

Understanding the fundamentals of User Experience is a critical first step, regardless of your background or objective. 

Challenges

Wants to get a clear understanding of what UX is and what it means for the business.

Is eager to apply UX fundamentals and tools in a project.

Needs their product or project to deliver value to end-users in a short time frame.

UX-PM Level 1

Your skills after training


Strategy

  • Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
  • Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
  • Does everyone work towards continuous customer-centric improvement?
  • Can the investment in design projects be measured and linked to revenue?


Design

  • Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
  • Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
  • Is design data-driven?
  • Is prototyping part of your regular process?


People

  • The organization invests in cross-functional teams who tackle design problems from different perspectives.
  • Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
  • Do we have the right mix of skills to solve complex design problems?
  • Do people collaborate across silos?


Culture

  • Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
  • Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
  • Do empathy and customer insights drive design decisions?
  • Is everyone encouraged to support innovation?


Metrics

  • Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
  • Traditional KPIs are complemented by Key Experience Indicators (KEI).
  • Are multiple data sources tracked to quantity customer experience across the ecosystem?
  • Do we measure the business impact of design decisions?


Research

  • Valuable insights are collected across the customer journey and embedded into the design of all products and services.
  • Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers’ behaviors, successes, and pain points.
  • How do we collect customer data?
  • Is the research process well structured?
  • Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
  • Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
  • Does everyone work towards continuous customer-centric improvement?
  • Can the investment in design projects be measured and linked to revenue?
  • Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
  • Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
  • Is design data-driven?
  • Is prototyping part of your regular process?
  • The organization invests in cross-functional teams who tackle design problems from different perspectives.
  • Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
  • Do we have the right mix of skills to solve complex design problems?
  • Do people collaborate across silos?
  • Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
  • Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
  • Do empathy and customer insights drive design decisions?
  • Is everyone encouraged to support innovation?
  • Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
  • Traditional KPIs are complemented by Key Experience Indicators (KEI).
  • Are multiple data sources tracked to quantity customer experience across the ecosystem?
  • Do we measure the business impact of design decisions?
  • Valuable insights are collected across the customer journey and embedded into the design of all products and services.
  • Valuable insights are collected across the customer journey and embedded into the design of all products and services.
  • How do we collect customer data?
  • Is the research process well structured?

Training agenda

# of days or mornings varies depending of the format (online or offline)

Module 1 - Design and Experience

Let’s Talk About Experiences

The Experience Economy

Experiences Are Shaped By Technology

User Experience (UX)

Customer Experience (CX)

Module 2 - HF & Psychology of Design

Human Factors (HF & Ergonomics)

Cognitive Limitations

How Human Factors Impact Design

Dimensions of UX

Emotional Design

Module 3 - Human-Centered Design

HCD: ISO standard and Principles

Design Frameworks: How To Proceed With HCD

Adapted Double Diamond Framework

UX-PM Design Framework

UX Metrics

Module 4 - User Research

Importance of User Research

User Research Map

Generative Methods

Evaluative Methods

Guerrilla User Research

Module 5 - User Research In Practice

Understand the challenge

Elaborate your research plan

Establish hypothesis (testable assumptions)

Conduct you research plan & share insights

Module 6 - The Value of UX

UX in Your Organization

Agile Culture and UX

The Business Value of Design for the organization

UX-PM Design Maturity Model

Module 1 - Design and Experience​
Let’s Talk About Experiences The Experience Economy Experiences Are Shaped By Technology User Experience (UX) Customer Experience (CX)
Module 2 - HF & Psychology of Design
Human Factors (Ergonomics) Cognitive Limitations How Human Factors Impact Design Dimensions of UX Emotional Design
Module 3 - Human-Centered Design
HCD: ISO standard and Principles Design Frameworks: How To Proceed With HCD ‘Discovery’ and ‘Define’ Diamond ‘Develop’ and ‘Deliver’ Diamond UX Metrics UX-PM Design Framework
Module 4 - User Research
Importance of User Research User Research Map Generative Methods Evaluative Methods Guerrilla User Research
Module 5 - User Research In Practice
Understand the challenge Elaborate your research plan Establish hypothesis (testable assumptions) Conduct you research plan Share your insights
Module 6 - Lorem ipsum
UX in Your Organization Agile Culture and UX The Business Value of Design UX-PM Maturity Model
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Upcoming sessions

Level 1
Spain

02 Nov. – 04 Nov.  2021
Online
View course details

Level 1
Spain

01 Feb. – 03 Feb.  2022
Online
View course details

Level 3
Chile

10 Dec. – 11 Dec.  2021
Online
View course details

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