Level 1 Switzerland
- 27-29 Mar 2023
- Online
- 12 spots
- 12 hours
- French
Host: Florian Egger
Level 1
Adopting UX
- Invest in UX, build internal capacity and increase value for your customers and for your organization
- Learn the fundamentals of UX, build your skills, and turn knowledge into action
- Once you’ve passed the certification exam, plan your next steps, and start using UX tools in your projects
Level 1 in a nutshell
3-day session
5 modules
Small trainings group
8-12 people
Networking
With specialists from many sectors
Exam
Written and oral on the last day of training
Participant profile:
Level 1
POSITION
- Product Owner
- Project Manager
- Solution Architect
- Marketing Communication Specialist
- Business Analyst
- Designer, Front-End, Developer
- Any professional who wants to adopt UX methodologies in their projects
EXPERIENCE
- 2-5 years in digital products or services
- Understanding the fundamentals of User Experience is a critical first step, regardless of your background or objective
Training agenda
Module 1
Design and Experience
what you will learn
- Let’s Talk About Experiences
- The Experience Economy
- Experiences Are Shaped By Technology
- User Experience (UX)
- Customer Experience (CX)
*hours may be different in each country
Module 2
HF & Psychology of Design
what you will learn
- Human Factors (HF & Ergonomics)
- Cognitive Limitations
- How Human Factors Impact Design
- Dimensions of UX
- Emotional Design
*hours may be different in each country
Module 3
Human-Centered Design
what you will learn
- HCD: ISO standard and Principles
- Design Frameworks: How To Proceed With HCD
- Adapted Double Diamond Framework
- UX-PM Design Framework
- UX Metrics
*hours may be different in each country
Module 4
User Research
what you will learn
- Importance of User Research
- User Research Map
- Generative Methods
- Evaluative Methods
- Guerrilla User Research
*hours may be different in each country
Module 5
User Research In Practice
- Understand the challenge
- Elaborate your research plan
- Establish hypothesis (testable assumptions)
- Conduct you research plan & share insights
*hours may be different in each country
Module 6
The Value of UX
- UX in Your Organization
- Agile Culture and UX
- The Business Value of Design for the organization
- UX-PM Design Maturity Model
*hours may be different in each country
Challenges
- Wants to get a clear understanding of what UX is and what it means for the business
- Is eager to apply UX fundamentals and tools in a project
- Needs their product or project to deliver value to end-users in a short time frame
Experienced Global Trainers
Managing Director, Symetria UX
17 years of experience in the UX industry. Initially, in planning internet campaigns, creating advertising creations, implementing usability research, UX design. Currently, he manages the work of the
Symetria agency and actively co-creates the brand strategy and supports the development of new areas of activity. He has worked for brands such as Orange, T-Mobile, Mastercard, RSA, Santander.
UX Director, Proda|UXspring
Ali established the first usability lab of Turkey in 2002 before moving on founding the first UX consultancy company in 2008. His area of expertise is user experience and ergonomics. Since 1999, he has been teaching ergonomics, user research and experience design in various universities. He is the founder and UX Director of Proda|UXspring. He has provided expertise in more than 200 projects to local and global companies such as Facebook, Microsoft, booking.com, Bosch, BP and PayPal.
CEO, Mantaray Africa
Helga is a User Experience consultant that has worked in the industry since 1999. She started Mantaray Africa, a User Experience agency in 2006 and has been involved with creating innovative products and services across the African market, building for cultural diversity and inclusion.
Managing Director & Founder, Torresburriel Estudio
Daniel has more than 20 years of experience in the UX fieldwork. Highly passionate about UX and global user research, Daniel has edited several books, being the last of them “Usability: Stop Suffering”
Head of Training, Tangível
Sandra is the Head of Training of Tangível Academy, trainer of UX-PM, and researcher at CINTESIS – Center for Research in Health Technologies and Services. She holds a Ph.D. in Experimental Psychology and Cognitive Sciences and a specialization in Human Engineering. Author of more than 30 publications, her research interests and professional experience are focused on the application of Human Factors and User-Centered methodologies to the development of products and services, especially in the domains of transportation, health, and critical systems.
Head of Operations, Torresburriel Estudio
Alfonso leads the overall strategy for Torresburriel Estudio, after working in a number of roles in business, product and project management in the technology field. He is savvy on designing and implementing business strategies through innovation and change. A key part of his job is to help clients define winning value propositions that focus on delivering customer value through UX strategy. Alfonso holds a Master’s Degree in Computer Science (1998) from the University of Zaragoza, Spain, and a Master’s Degree in Digital Business Management (2009) from Open University of Catalonia, Spain
Our trusted business partnerships
Our partnerships
Upcoming sessions
Level 1 France
- 06-07 Apr 2023
- In person
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 1 International session
- 12-14 Apr 2023
- Online
- 12 spots
- 12 hours
- English
Host: International trainers
Level 1 South Africa
- 18-21 Apr 2023
- Online
- 12 spots
- 12 hours
- English
Host: Helga Stegmann
Level 1 Spain
- 18-20 Apr 2023
- Online
- 12 spots
- 12 hours
- Spanish
Host: Alfonso Romay Carracedo
Level 1 Poland
- 19-21 Apr 2023
- Online
- 12 spots
- 12 hours
- Polish
Host: Szeran Millo
Level 1 Switzerland
- 20-21 Apr 2023
- Zurich
- 12 spots
- 12 hours
- German
Host: Melanie Stade
Level 1 Canada
- 24-26 Apr 2023
- Online
- 12 spots
- 12 hours
- French
Host: Joëlle Stemp
Level 1 Italy
- 26-28 Apr 2023
- Online
- 12 spots
- 12 hours
- Italian
Host: Stefano Zanini
Level 1 France
- 04-05 May 2023
- Online
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 1 South Africa
- 09-11 May 2023
- Online
- 12 spots
- 12 hours
- English
Host: Helga Stegmann
Level 1 Switzerland
- 11-12 May 2023
- Zurich
- 12 spots
- 12 hours
- German
Host: Melanie Stade
Level 1 Spain
- 23-25 May 2023
- Online
- 12 spots
- 12 hours
- Spanish
Host: Alfonso Romay Carracedo
Level 1 Italy
- 24-26 May 2023
- Online
- 12 spots
- 12 hours
- Italian
Host: Stefano Zanini
Level 1 Poland
- 24-26 May 2023
- Online
- 12 spots
- 12 hours
- Polish
Host: Szeran Millo
Level 1 France
- 08-09 Jun 2023
- In person
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 1 South Africa
- 13-15 Jun 2023
- Online
- 12 spots
- 12 hours
- English
Host: Helga Stegmann
Level 1 Poland
- 21-23 Jun 2023
- Online
- 12 spots
- 12 hours
- Polish
Host: Szeran Millo
Level 1 Brazil
- 26-30 Jun 2023
- Online
- 12 spots
- 12 hours
- Portuguese
Host: Mercedes Sanchez
Level 1 Canada
- 03-05 Jul 2023
- Online
- 12 spots
- 12 hours
- French
Host: Joëlle Stemp
Level 1 France
- 06-07 Jul 2023
- Online
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 1 Italy
- 26-28 Jul 2023
- Online
- 12 spots
- 12 hours
- Italian
Host: Stefano Zanini
Level 1 France
- 14-15 Sep 2023
- In person
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 1 Italy
- 27-29 Sep 2023
- Online
- 12 spots
- 12 hours
- Italian
Host: Stefano Zanini
Level 1 France
- 05-06 Oct 2023
- Online
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 1 France
- 02-03 Nov 2023
- In person
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 1 France
- 07-08 Dec 2023
- Online
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont