Level 2

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LEVEL 2

UX Execution

Involve stakeholders to align the UX strategy.

Learn to plan, coordinate and implement UX activities at each project phase: from initial vision to implementation.

Choose the right methods, the right sample, and supervise interviews and tests.

Optimize the UX activities to make it work in an Agile development cycle.

 

 

About the training

Real-life case studies

Experienced Global Trainers

Group Training

Participant profile

Level 2

Position

Product Owner

Project manager

IT Professional

Solution Architect

Marketing Communication Specialist

Business Analyst

Designer

Front-End Developer

Experience

5+ years in digital products or services

Attended UX-PM level 1

Challenges

Wants to create state-of-the art products and services.

Needs to engage their team in applying UX tools.

Integrate UX into Agile methodologies..

UX-PM Level 2

Your skills after training

  • Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
  • Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
  • Does everyone work towards continuous customer-centric improvement?
  • Can the investment in design projects be measured and linked to revenue?
  • Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
  • Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
  • Is design data-driven?
  • Is prototyping part of your regular process?
  • The organization invests in cross-functional teams who tackle design problems from different perspectives.
  • Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
  • Do we have the right mix of skills to solve complex design problems?
  • Do people collaborate across silos?
  • Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
  • Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
  • Do empathy and customer insights drive design decisions?
  • Is everyone encouraged to support innovation?
  • Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
  • Traditional KPIs are complemented by Key Experience Indicators (KEI).
  • Are multiple data sources tracked to quantity customer experience across the ecosystem?
  • Do we measure the business impact of design decisions?
  • Valuable insights are collected across the customer journey and embedded into the design of all products and services.
  • Valuable insights are collected across the customer journey and embedded into the design of all products and services.
  • How do we collect customer data?
  • Is the research process well structured?


Strategy

  • Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
  • Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
  • Does everyone work towards continuous customer-centric improvement?
  • Can the investment in design projects be measured and linked to revenue?


Design

  • Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
  • Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
  • Is design data-driven?
  • Is prototyping part of your regular process?


People

  • The organization invests in cross-functional teams who tackle design problems from different perspectives.
  • Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
  • Do we have the right mix of skills to solve complex design problems?
  • Do people collaborate across silos?


Culture

  • Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
  • Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
  • Do empathy and customer insights drive design decisions?
  • Is everyone encouraged to support innovation?


Metrics

  • Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
  • Traditional KPIs are complemented by Key Experience Indicators (KEI).
  • Are multiple data sources tracked to quantity customer experience across the ecosystem?
  • Do we measure the business impact of design decisions?


Research

  • Valuable insights are collected across the customer journey and embedded into the design of all products and services.
  • Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers’ behaviors, successes, and pain points.
  • How do we collect customer data?
  • Is the research process well structured?

Training agenda

# of days or mornings varies depending of the format (online or offline)

Module 01 - Discovering Voice of Business and Voice of Market

Framing the right challenge

Understanding business outcomes and impact

Stakeholders mindset

Competitive analysis

Starting with a framework

Module 2 - Discovering VoC (user research)

Importance of User Research
User Research Map
Generative/Exploratory Research
In-depth Interviews (IDIs)
Ethnography
Unmoderated Remote Studies
Research Deliverables


Module 3 - Product Strategy and Value Proposition

Understanding value for the user
Designing the Product Strategy
Value Proposition
Ideation Techniques
Building a Roadmap

 



Module 4 - Prototyping and Testing

Designing the solution
Information Architecture (IA)
Prototyping Solutions
Organizing Design Work
Visual Design
Evaluate Design

 


 

Module 5 - Supporting Dev Team

Documentation for Development Teams
Agile UX: integrate UX activities into Agile methodologies
Launching and Measuring Results

 


 


Module 1 - Design and Experience​
Let’s Talk About Experiences The Experience Economy Experiences Are Shaped By Technology User Experience (UX) Customer Experience (CX)
Module 2 - HF & Psychology of Design
Human Factors (Ergonomics) Cognitive Limitations How Human Factors Impact Design Dimensions of UX Emotional Design
Module 3 - Human-Centered Design
HCD: ISO standard and Principles Design Frameworks: How To Proceed With HCD ‘Discovery’ and ‘Define’ Diamond ‘Develop’ and ‘Deliver’ Diamond UX Metrics UX-PM Design Framework
Module 4 - User Research
Importance of User Research User Research Map Generative Methods Evaluative Methods Guerrilla User Research
Module 5 - User Research In Practice
Understand the challenge Elaborate your research plan Establish hypothesis (testable assumptions) Conduct you research plan Share your insights
Module 6 - Lorem ipsum
UX in Your Organization Agile Culture and UX The Business Value of Design UX-PM Maturity Model
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Want to learn more about Level 2?

Download our detailed agenda

Upcoming sessions

Level 3
Switzerland

10 Nov. – 12 Nov.  2021
Online, mornings
View course details

Level 1
Italy

27 Oct. – 29 Oct.  2021
Online
View course details

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