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LEVEL 2
UX Execution
Involve stakeholders to align the UX strategy.
Learn to plan, coordinate and implement UX activities at each project phase: from initial vision to implementation.
Choose the right methods, the right sample, and supervise interviews and tests.
Optimize the UX activities to make it work in an Agile development cycle.
About the training
Real-life case studies
Experienced Global Trainers
Group Training
Participant profile
Level 2
Position
Product Owner
Project manager
IT Professional
Solution Architect
Marketing Communication Specialist
Business Analyst
Designer
Front-End Developer
Experience
5+ years in digital products or services
Attended UX-PM level 1
Challenges
Wants to create state-of-the art products and services.
Needs to engage their team in applying UX tools.
Integrate UX into Agile methodologies..
UX-PM Level 2
Your skills after training
- Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
- Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
- Does everyone work towards continuous customer-centric improvement?
- Can the investment in design projects be measured and linked to revenue?
- Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
- Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
- Is design data-driven?
- Is prototyping part of your regular process?
- The organization invests in cross-functional teams who tackle design problems from different perspectives.
- Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
- Do we have the right mix of skills to solve complex design problems?
- Do people collaborate across silos?
- Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
- Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
- Do empathy and customer insights drive design decisions?
- Is everyone encouraged to support innovation?
- Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
- Traditional KPIs are complemented by Key Experience Indicators (KEI).
- Are multiple data sources tracked to quantity customer experience across the ecosystem?
- Do we measure the business impact of design decisions?
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- How do we collect customer data?
- Is the research process well structured?
Strategy
- Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
- Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
- Does everyone work towards continuous customer-centric improvement?
- Can the investment in design projects be measured and linked to revenue?
Design
- Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
- Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
- Is design data-driven?
- Is prototyping part of your regular process?
People
- The organization invests in cross-functional teams who tackle design problems from different perspectives.
- Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
- Do we have the right mix of skills to solve complex design problems?
- Do people collaborate across silos?
Culture
- Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
- Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
- Do empathy and customer insights drive design decisions?
- Is everyone encouraged to support innovation?
Metrics
- Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
- Traditional KPIs are complemented by Key Experience Indicators (KEI).
- Are multiple data sources tracked to quantity customer experience across the ecosystem?
- Do we measure the business impact of design decisions?
Research
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers’ behaviors, successes, and pain points.
- How do we collect customer data?
- Is the research process well structured?
Training agenda
# of days or mornings varies depending of the format (online or offline)
Module 01 - Discovering Voice of Business and Voice of Market
Framing the right challenge
Understanding business outcomes and impact
Stakeholders mindset
Competitive analysis
Starting with a framework
Module 2 - Discovering VoC (user research)
Importance of User Research
User Research Map
Generative/Exploratory Research
In-depth Interviews (IDIs)
Ethnography
Unmoderated Remote Studies
Research Deliverables
Module 3 - Product Strategy and Value Proposition
Understanding value for the user
Designing the Product Strategy
Value Proposition
Ideation Techniques
Building a Roadmap
Module 4 - Prototyping and Testing
Designing the solution
Information Architecture (IA)
Prototyping Solutions
Organizing Design Work
Visual Design
Evaluate Design
Module 5 - Supporting Dev Team
Documentation for Development Teams
Agile UX: integrate UX activities into Agile methodologies
Launching and Measuring Results
Upcoming sessions
Level 1
Chile
26 Nov. – 27 Nov. 2021
Online
View course details
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