Level 3 Italy
- 04-06 Jun 2025
- Online (CEST)
- 10 spots
- 12 hours
- Italian
Host: Stefano Zanini
Level 3
Leading UX
- Deliver your products & services with a more integrated business strategy and with empathy for the customers
- Assess how your organization is doing in terms of customer centricity and design maturity, and support the change
- Learn how to define the right UX / CX metrics and anticipate the outcomes
- Benefit from some proven practices from other experienced participants
Level 3 in a nutshell
2-days session
5 modules
Small trainings group
8-15 people or more
Networking
With specialists from many sectors
Exam
Online, the last day of training
Participant profile
Level 3
Position
- Product or Marketing Manager
- Team Leader
- Managing Director
- Project Manager
- Solution Architect
- Marketing Communication Specialist
- Business Analyst
- HR Manager
- Lead UX
Experience
- More than 5 years in digital products or services
- Ideally, should have attended UX-PM level 2 or have some credentials
Training agenda
Module 1
UX Leadership
what you will learn
- Design Maturity
- Challenges in implementing UX approach in organizations
*hours may be different in each country
Module 2
Preparing UX initiatives
what you will learn
- UX Strategy
- Business value of UX work
- Identifying UX opportunities
- Creating a business case for UX initiative
- Design briefing, framing design challenges
*hours may be different in each country
Module 3
Building UX Teams
what you will learn
- Roles in a UX team
- UX skills frameworks
- Human (soft) skills
- Creating career paths for design teams
- Scaling design teams in an organization
- Recruiting team members
*hours may be different in each country
Module 4
Building the design culture
what you will learn
- Divergence and convergence in context
- Co-design and effective feedback
- DesignOps/ResearchOps
*hours may be different in each country
Module 5
Measuring the Experience
what you will learn
- Why we measure the experience
- Measuring UX in context and over time
- Measuring usability. UX quality metrics
- Measuring customer experience (CX)
- ROI of UX
- KPIs vs metrics
- Google HEART framework
- Automated tools
*hours may be different in each country
Challenges
- Wants to change their organization into customer-centric
- Needs to build internal capacity and understands the core UX expertise
- Struggles to measure UX outcomes for the customers and for the organization
Experienced Global Trainers
Head of Design, PeepalDesign, India
Worked at Philips Design on embedded product UX, led the UX team in INDIA. IF Award winner for UX of Philips DECT phone range. Led the UX team at TPVision involved in developing world’s first Android Television Worked at Cognizant Interactive as UX head for Mobile Service Practice focused on enterprise mobile solutions.
CEO, AyerViernes LatAm
Strategic Designer, from 2000 teach UX Design in the Architecture & Design School at Catholic University in Valparaíso (Chile), From 2014 teach UX&CX at Barcelona Scool of Management in Pompeu Fabra University in the UX Ms. Author of “UX Research” (2018).
Head of Training, Tangível, Portugal
Sandra is the Head of Training of Tangível Academy, trainer of UX-PM, and researcher at CINTESIS – Center for Research in Health Technologies and Services. She holds a Ph.D. in Experimental Psychology and Cognitive Sciences and a specialization in Human Engineering. Author of more than 30 publications, her research interests and professional experience are focused on the application of Human Factors and User-Centered methodologies to the development of products and services, especially in the domains of transportation, health, and critical systems.
CEO, Usaria, Colombia
General Manager at Usaria and User Experience Senior Consultant. 12+ Years of experience leading projects for the financial, telecommunications, tourism, insurance, and e-commerce industries, among others. Expert in user research; she has coordinated projects in several Latin American countries. In addition, she is a university professor and speaker. Throughout her career, she has advised large companies such as Sura, old Mutual, Bancolombia, Grupo Exito, ACH, Credibanco, Amway and Millicom, to introduce a UX culture in their organizations
Strategy Director, Symetria UX, Poland
Wojtek is co-managing Symetria UX, the most experienced UX agency in Poland. He worked as researcher, experience designer and experience strategy consultant for brands such as Orange, Santander Bank, LexisNexis and many others.
He has 10+ years of experience in UX training, including short courses, e-learning and postgraduate academic programs.
Focused on empowering organizations to boost their design maturity, Wojtek is the co-creator of UX-PM Certification and UXalliance Design Maturity Model.
CEO & Founder, Torresburriel Estudio, Spain
Daniel has over 20 years of experience in UX fieldwork. Passionate about UX and global user research, Daniel has edited several books, the latest being “Usability: Stop Suffering”. He is also the founder of UX Learn, a company focused on usability, user experience and service design training strategies.
Managing Director & Founder, Yu Centrik, Canada
Joelle founded the UX & Service Design agency Yu Centrik in 2003 in Montreal, Canada; Yu Centrik is the exclusive Canadian partner of the International Association of UX Experts, UXAlliance. From the start, Joelle has been involved in developing and teaching the UX-PM Certification Program created in collaboration with her partners at UXalliance. She teaches the three levels of the UX-PM Certification training, as well as Design Thinking and Service Design. Joelle is a pioneer in the adoption of UX and service design in Canada. She began her career as a Designer and fell in love with human factors, people and technology. In her 20 plus years of experience, she’s been involved as a UX Researcher and UX Designer in a large range of digital projects with many well-known international companies. Joelle has been advocating to question the purpose of products and services as a starting point for design and how they might improve people’s lives. She loves to share her knowledge with others, and aims to foster a human-centered approach and a design culture within organizations
Our trusted business partnerships
Our partnerships
Upcoming sessions
Level 3 Canada (Quebec)
- 11-13 Jun 2025
- Online (EDT)
- 15 spots
- 12 hours
- français
Host: Joelle Stemp
Level 3 Spain
- 17-19 Jun 2025
- Online (CET)
- 8 spots
- 12 hours
- Spanish
Host: Daniel Torres Burriel
Level 3 Brazil
- 23-27 Jun 2025
- Online (BRT)
- 10 spots
- 12 hours
- Portuguese
Host: Mercedes Sanchez
Level 3 Portugal
- 01-02 Jul 2025
- Online (WET)
- 16 spots
- 16 hours
- Portuguese
Host: Sandra Mouta
Level 3 Portugal
- 01-02 Jul 2025
- In person (Lisbon)
- 16 spots
- 16 hours
- Portuguese
Host: Sandra Mouta
Level 3 Puerto Rico, Panamá, Nicaragua, Colombia, Guatemala, Honduras, Costa Rica, El Salvador, Mexico
- 02-04 Jul 2025
- Online (CST-COT)
- 10 spots
- 16 hours
- Spanish
Host: Maria Isabel Murillo
Level 3 Brazil
- 24-28 Nov 2025
- Online (BRT)
- 10 spots
- 12 hours
- Portuguese
Host: Mercedes Sanchez
Level 3 Spain
- 02-04 Dec 2025
- Online (CET)
- 8 spots
- 12 hours
- Spanish
Host: Daniel Torres Burriel