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NIVEAU 1
Adoption UX
Investissez dans l’UX, augmentez les capacités internes et apportez de la valeur à vos clients et et à votre organisation.
Apprenez les fondements de l’UX, développez vos compétences et mettez vos connaissances à profit.
Une fois l’examen de certification réussi, planifiez vos prochaines étapes et commencez à utiliser les outils UX dans vos projets.
A propos de cette certification UX
Etudes de cas pertinentes
Formateurs experts du monde entier
Sessions de groupe
Profil type de participants
Niveau 1
Type d'emploi
Responsable produit
Gestionnaire de projet
Architecte de solutions
Spécialiste marketing communications
Analyste d’affaires
Designer, Front-End, développeur
Tout professionnel désireux d’adopter les méthodologies UX dans ses projets
Expérience
2-5 ans dans le digital produits ou services
Comprendre les principes fondamentaux de l’expérience utilisateur est une première étape essentielle, quel que soit votre parcours ou votre objectif de carrière
Défis
Veut avoir une compréhension fine de ce qu’est l’UX et l’impact pour les affaires.
Est désireux d’appliquer les fondements de l’UX, les outils et techniques dans un projet.
A besoin que son produit ou service apporte de la valeur aux utilisateurs dans un court délai.
UX-PM Level 1
Your skills after training
Strategy
- Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
- Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
- Does everyone work towards continuous customer-centric improvement?
- Can the investment in design projects be measured and linked to revenue?
Design
- Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
- Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
- Is design data-driven?
- Is prototyping part of your regular process?
People
- The organization invests in cross-functional teams who tackle design problems from different perspectives.
- Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
- Do we have the right mix of skills to solve complex design problems?
- Do people collaborate across silos?
Culture
- Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
- Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
- Do empathy and customer insights drive design decisions?
- Is everyone encouraged to support innovation?
Metrics
- Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
- Traditional KPIs are complemented by Key Experience Indicators (KEI).
- Are multiple data sources tracked to quantity customer experience across the ecosystem?
- Do we measure the business impact of design decisions?
Research
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers’ behaviors, successes, and pain points.
- How do we collect customer data?
- Is the research process well structured?
- Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.
- Everyone has a shared understanding of the organization’s business objectives and a clear vision towards customer experience strategy.
- Does everyone work towards continuous customer-centric improvement?
- Can the investment in design projects be measured and linked to revenue?
- Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.
- Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).
- Is design data-driven?
- Is prototyping part of your regular process?
- The organization invests in cross-functional teams who tackle design problems from different perspectives.
- Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.
- Do we have the right mix of skills to solve complex design problems?
- Do people collaborate across silos?
- Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.
- Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.
- Do empathy and customer insights drive design decisions?
- Is everyone encouraged to support innovation?
- Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.
- Traditional KPIs are complemented by Key Experience Indicators (KEI).
- Are multiple data sources tracked to quantity customer experience across the ecosystem?
- Do we measure the business impact of design decisions?
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- Valuable insights are collected across the customer journey and embedded into the design of all products and services.
- How do we collect customer data?
- Is the research process well structured?
Programme de formation
Le nombre de jours ou de matinées varie selon le format (en ligne ou en présentiel)
Module 1 - Design et expérience
Discutons des expériences
L’économie de l’expérience
Expériences façonnées par la technologie
Expérience utilisateur (UX)
Expérience client (CX)
Module 2 - Facteurs humains et psychologie du Design
Facteurs humains et ergonomie
Limitations cognitives
Impact sur le Design des facteurs humains
Dimensions de l’UX
Design émotionnel
Module 3 - Design Centré Utilisateurs
DCU-HCD: standard et principes ISO
Cadre méthodologique: démarrer avec la méthode DCU
Cadre adapté du Double Diamond
Cadre de design UX-PM
Mesures UX
Module 4 - Recherche utilisateurs
Importance de la recherche avec les utilisateurs
Cartographie des activités de recherche utilisateur
Méthodes génératrices
Méthodes évaluatrices
Recherche utilisateurs de type « Guérilla »
Module 5 - Recherche utilisateurs en pratique
Comprendre le défi et le problème à résoudre
Élaborer le plan de recherche
Faire des hypothèses (tester les suppositions)
Conduire la recherche, partager les résultats et autres livrables (Personas, parcours de l’expérience)
Module 6 - La valeur de l'UX
L’UX dans votre organisation
Culture Agile et UX
La valeur d’affaires du Design dans l’organisation
Modèle de Design de maturité UX-PM
Formations à venir
Contactez-nous
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