Ali E. Berkman

UX Director, Proda|UXspring

Ali established the first usability lab of Turkey in 2002 before moving on founding the first UX consultancy company in 2008. His area of expertise is user experience and ergonomics. Since 1999, he has been teaching ergonomics, user research and experience design in various universities. He is the founder and UX Director of Proda|UXspring. He has provided expertise in more than 200 projects to local and global companies such as Facebook, Microsoft,, Bosch, BP and PayPal.