Daniel Torres Burriel

Daniel Torres Burriel leads the global strategy and sales of the UX-PM certification and the business development of the ResearchOps certification, both part of the UXalliance network of 32 independent consultancies on five continents.

He is founder and CEO of Torresburriel Estudio, a user research and product design consultancy with 15 years of continuous operation, more than 1,000 clients served and a team of 25 professionals in Spain, Colombia, Panama and Argentina. The company is the only Spanish member of UXalliance and works with organisations in banking, insurance, fintech, health, travel, public sector and higher education.

Daniel is also founder of UX Learn, a training brand that has trained professionals from more than 200 organisations, creator of AI Experience Suite, a six module framework to integrate AI in design and research teams, and co-founder of DANOK, a federated network of Spanish digital consultancies. He is associate professor at several universities, author of three books on digital design and user experience, and is currently completing the General Management Program (PDG) at IESE Business School.