Joelle Stemp

CEO, Yu Centrik, Canada

Joelle founded the UX & Service Design agency Yu Centrik in 2003 in Montreal, Canada; Yu Centrik is the exclusive Canadian partner of the International Association of UX Experts, UXAlliance. From the start, Joelle has been involved in developing and teaching the UX-PM Certification Program created in collaboration with her partners at UXalliance. She teaches the three levels of the UX-PM Certification training, as well as Design Thinking and Service Design. Joelle is a pioneer in the adoption of UX and service design in Canada. She began her career as a Designer and fell in love with human factors, people and technology. In her 20 plus years of experience, she’s been involved as a UX Researcher and UX Designer in a large range of digital projects with many well-known international companies. Joelle has been advocating to question the purpose of products and services as a starting point for design and how they might improve people’s lives. She loves to share her knowledge with others, and aims to foster a human-centered approach and a design culture within organizations