María Isabel Murillo

General Manager at Usaria and User Experience Senior Consultant. 12+ Years of experience leading projects for the financial, telecommunications, tourism, insurance, and e-commerce industries, among others. Expert in user research; she has coordinated projects in several Latin American countries. In addition, she is a university professor and speaker. Throughout her career, she has advised large companies such as Sura, old Mutual, Bancolombia, Grupo Exito, ACH, Credibanco, Amway and Millicom, to introduce a UX culture in their organizations