Design Leaders Masterclass
Program for UX/CX/SD team leaders
- A program for UX/CX/SD team leaders
- 7 full-day meetings
Design Leaders Masterclass in a nutshell
7 full-day meetings
Based on the UXalliance framework
Led by leaders for leaders
Leadership within Product Design/UX/CX
Networking
Participant profile:
Design Leaders Masterclass
THIS PROGRAM IS FOR YOU IF:
- You are a UX/CX/SD team leader
- You are just starting a leadership role or your team is growing
- You want to improve your team’s dynamics and relationships with other teams
- You want to attract and retain the most talented designers, researchers, and strategists
- You are looking for ways to increase the maturity of design in your organization
- You completed the UX-PM Certification and seek further development
Training agenda
Module 1
Research Management
How to collect, organize, and use customer knowledge?
- How to combine research results from different sources,
- How to construct ready-made method sets for various project situations,
- How to improve the effectiveness and impact of research by developing ResearchOps,
- How to build communication rules between UX/CX/SD research and business.
Module 2
Design Management
How to improve service and product design processes?
- How to formulate an effective design brief,
- How to build and validate concepts of services/changes in services,
- How to use prototypes appropriately,
- How to build a set of resources, practices, and repositories for better design management (DesignOps),
- How to properly involve different design roles and stakeholders in selected stages of a project.
Module 3
People
How to match skills and responsibilities of team members? How to foster cooperation?
- How to manage roles, skills, and cooperation rules,
- How to plan a system of career paths for designers, researchers, and other UX specialists,
- How to build motivation, responsibility, and alignment among designers,
- If the way UX/CX/SD teams work can build Employee Experience in the entire organization,
- How to improve practices concerning cooperation and feedback.
Module 4
Culture
How do you make sure your organization’s culture supports design?
- What tactics should be used to convince stakeholders,
- What does Design Transformation mean in the context of other transformations within the organization (Agile, Lean, Digital Transformation),
- How to inspire and strengthen customer-centric initiatives among employees,
- How to build commitment step by step from the board and senior managers.
Module 5
Metrics
How to estimate and measure the value of design?
- How to describe the impact our work will have on the lives of our audiences,
- How to define indicators of success,
- How to choose business metrics that will help observe and prove change,
- What tools to implement to measure user experience more effectively.
Module 6
Strategy
How to include design in the company’s strategy?
- How to help integrate UX/CX/SD goals into the company’s strategy, vision and mission,
- How to systematically help implement the UX/CX/SD strategy,
- What solutions for organisational structure and relationships be-
tween teams to propose.
Module 7
Design leadership
How to combine the 6 dimensions of design maturity into one system?
- The role and career path of a design leader,
- Key leadership skills,
- Trends and predictions,
- Course summary.
What will you gain by participating?
Your competencies
- You consciously develop the UX/CX/SD area in the organization and your career
- You build the team and practices so that UX brings both business results and a good work culture
- You confront your daily challenges with the point of view of other leaders
- You stay in touch with trainers and participants to support each other in building design maturity
Your team
- You create a work environment that will attract and retain specialists and experts
- You improve collaboration and feedback practices
- You build motivation, accountability, and alignment among designers
Your organization
- You will set a long-term strategy for UX/CX/SD transformation in your company
- You will analyze the level of design maturity of your organization in 6 dimensions, and then plan actions to increase its maturity
- You will organize your organization’s UX/CX/SD goals with the knowledge and inspiration gained from experts
- By learning the perspective of people in positions other than your own, you will gain a broader picture of the solutions implemented in your company and improve them
Experienced Global Trainers
CEO, Yu Centrik, Canada
Joelle founded the UX & Service Design agency Yu Centrik in 2003 in Montreal, Canada; Yu Centrik is the exclusive Canadian partner of the International Association of UX Experts, UXAlliance. From the start, Joelle has been involved in developing and teaching the UX-PM Certification Program created in collaboration with her partners at UXalliance. She teaches the three levels of the UX-PM Certification training, as well as Design Thinking and Service Design. Joelle is a pioneer in the adoption of UX and service design in Canada. She began her career as a Designer and fell in love with human factors, people and technology. In her 20 plus years of experience, she’s been involved as a UX Researcher and UX Designer in a large range of digital projects with many well-known international companies. Joelle has been advocating to question the purpose of products and services as a starting point for design and how they might improve people’s lives. She loves to share her knowledge with others, and aims to foster a human-centered approach and a design culture within organizations
Alfonso Romay
Head of Operations, Torresburriel Estudio
Alfonso leads the overall strategy for Torresburriel Estudio, after working in a number of roles in business, product and project management in the technology field. He is savvy on designing and implementing business strategies through innovation and change. A key part of his job is to help clients define winning value propositions that focus on delivering customer value through UX strategy. Alfonso holds a Master’s Degree in Computer Science (1998) from the University of Zaragoza, Spain, and a Master’s Degree in Digital Business Management (2009) from Open University of Catalonia, Spain
Managing Director, Telono UX, Switzerland
Florian Egger is the founder and principal of Telono SA, a Geneva-based user experience (UX) research and design agency he founded in 2005. He manages a team of user researchers and interaction designers who strive to make interactions with products and services more useful, more usable and more enjoyable. Florian has extensive international experience in sectors ranging from healthcare to finance or international organizations, where he has set up systematic user-centered design processes to achieve business success. Florian holds a PhD in Human-Computer Interaction (HCI) From the Eindhoven University of Technology.
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