Level 2 Canada
- 06-08 Dec 2023
- Online
- 12 spots
- 12 hours
- English
Host: Alasdair Stuart-Bell
Level 2
Executing UX
- Involve stakeholders to align the UX strategy
- Learn to plan, coordinate and implement UX activities at each project phase: from initial vision to implementation
- Choose the right methods, the right sample, and supervise interviews and tests
- Optimize the UX activities to make it work in an Agile development cycle
Level 2 in a nutshell
3-day session
5 modules
Small trainings group
8-12 people
Networking
With specialists from many sectors
Exam
Written and oral on the last day of training
Participant profile:
Level 2
POSITION
- Product Owner
- Project Manager
- IT Professional
- Solution Architect
- Marketing Communication Specialist
- Business Analyst
- Designer
- Front-End Developer
EXPERIENCE
- 5+ years in digital products or services
- Attended UX-PM level 1
Training agenda
Module 1
Discovering Voice of Business and Voice of Market
what you will learn
- Framing the right challenge
- Understanding business outcomes and impact
- Stakeholders mindset
- Competitive analysis
- Starting with a framework
*hours may be different in each country
Module 2
Discovering VoC (user research)
what you will learn
- Importance of User Research
- User Research Map
- Generative/Exploratory Research
- In-depth Interviews (IDIs)
- Ethnography
- Unmoderated Remote Studies
- Research Deliverables
*hours may be different in each country
Module 3
Product Strategy and Value Proposition
what you will learn
- Understanding value for the user
- Designing the Product Strategy
- Value Proposition
- Ideation Techniques
- Building a Roadmap
*hours may be different in each country
Module 4
Prototyping and Testing
what you will learn
- Designing the solution
- Information Architecture (IA)
- Prototyping Solutions
- Organizing Design Work
- Visual Design
- Evaluate Design
*hours may be different in each country
Module 5
Supporting Dev Team
what you will learn
- Documentation for Development Teams
- Agile UX: integrate UX activities into Agile methodologies
- Launching and Measuring Results
*hours may be different in each country
Challenges
- Wants to create state-of-the art products and services
- Needs to engage their team in applying UX tools
- Integrate UX into Agile methodologies
Experienced Global Trainers
Strategy Director, Symetria UX
Wojtek is co-managing Symetria UX, the most experienced UX agency in Poland. He worked as researcher, experience designer and experience strategy consultant for brands such as Orange, Santander Bank, LexisNexis and many others.
He has 10+ years of experience in UX training, including short courses, e-learning and postgraduate academic programs.
Focused on empowering organizations to boost their design maturity, Wojtek is the co-creator of UX-PM Certification and UXalliance Design Maturity Model.
CEO, Mantaray Africa
Helga is a User Experience consultant that has worked in the industry since 1999. She started Mantaray Africa, a User Experience agency in 2006 and has been involved with creating innovative products and services across the African market, building for cultural diversity and inclusion.
UX Director, Proda|UXspring
Ali established the first usability lab of Turkey in 2002 before moving on founding the first UX consultancy company in 2008. His area of expertise is user experience and ergonomics. Since 1999, he has been teaching ergonomics, user research and experience design in various universities. He is the founder and UX Director of Proda|UXspring. He has provided expertise in more than 200 projects to local and global companies such as Facebook, Microsoft, booking.com, Bosch, BP and PayPal.
Kevin Tan
Senior Experience Design Consultant at Somia Customer Experience
With his knowledge and skill of human-centered design, Kevin introduces the benefits of listening to their readers through various methods. From the data, Kevin guides the company to learn the needs and pain points from the reader’s perspective, and transform them into opportunity areas for improvement. Ultimately, this brings clearer pictures to the table that helps higher management to make strategic decisions.
Founder, MSUX
Mercedes Sanchez is founder and principal researcher of the leading Brazilian consultancy MSUX, one of the first UX companies in Latin America. She has personally conducted hundreds of projects for major players in global markets including social media, financial services, ecommerce, travel, health, software etc. Prior to founding her company, Mercedes was a TV journalist and a web content director. She has a degree in Journalism and specialization in Usability and in Market Research.
Alfonso Romay
Head of Operations, Torresburriel Estudio
Alfonso leads the overall strategy for Torresburriel Estudio, after working in a number of roles in business, product and project management in the technology field. He is savvy on designing and implementing business strategies through innovation and change. A key part of his job is to help clients define winning value propositions that focus on delivering customer value through UX strategy. Alfonso holds a Master’s Degree in Computer Science (1998) from the University of Zaragoza, Spain, and a Master’s Degree in Digital Business Management (2009) from Open University of Catalonia, Spain
Our trusted business partnerships
Our partnerships
Upcoming sessions
Level 2 Poland
- 13-15 Dec 2023
- Online
- 12 spots
- 12 hours
- Polish
Host: Wojciech Chojnacki
Level 2 France
- 14-15 Dec 2023
- In person
- 12 spots
- 12 hours
- French
Host: Aurélie Lafont
Level 2 Ecuador, Peru, Uruguay, Argentina, Chile
- 15-17 Jan 2024
- Online
- 12 spots
- 12 hours
- Spanish
Host: Jorge Barahona
Level 2 Poland
- 17-19 Jan 2024
- Online
- 12 spots
- 12 hours
- Polish
Host: Wojciech Chojnacki
Level 2 Canada
- 27-29 Feb 2024
- Online
- 12 spots
- 12 hours
- French
Host: Joelle Stemp
Level 2 Spain
- 12-14 Mar 2024
- Online
- 12 spots
- 12 hours
- Spanish
Host: Daniel Torres Burriel
Level 2 Switzerland
- 18-22 Mar 2024
- Online
- 12 spots
- 12 hours
- French
Host: Florian Egger
Level 2 Canada
- 30 Apr-02 May 2024
- Online
- 12 spots
- 12 hours
- French
Host: Joelle Stemp
Level 2 Spain
- 28-30 May 2024
- Online
- 12 spots
- 12 hours
- Spanish
Host: Daniel Torres Burriel
Level 2 Canada
- 04-06 Jun 2024
- Online
- 12 spots
- 12 hours
- French
Host: Joelle Stemp